Nalderfer's erg theory pdf

Pdf an empirical study of the existence, relatedness. Existence needs, relatedness needs, and growth needs. A webbased survey was conducted to collect data on user characteristics and to validate the erg theory. Its a extension of maslows pyramid of needs arranged by the specific needs of the abstract need into three basic levels. Common theories on human needs include manifest needs theory murray. Clayton paul alderfer is an american psychologist who developed maslows hierarchy of needs into a theory of his own. Erg is mostly applied to the study of human motivation in the workplace as a tool for increasing. Erg motivation theory alderfer employee motivation. Existencerelatednessgrowth theory clayton alderfer 1972, maslowun gereksinimler hiyerarsisini baska bir sekilde ifade etmektedir. Studies had shown that the middle levels of maslows hierarchy have some overlap. Erg theory by clayton alderfer, a great motivation theory.

Alderfers erg theory from 1969 condenses maslows five human needs into three categories. The erg theory is based on the work of maslow, so it has much in common with it but also differs in some important aspects. Alderfer addressed this issue by reducing the number of levels to three. While the two theories certainly share some common elements, they each come at the topic of motivation and needs from a slightly different perspective.

Alderfers erg theory introduction to business reading. The american psychologist clayton alderfer has taken maslow s hierarchy of needs as a basis and has expanded on this in the erg theory. Alderfer s theory of motivation, sometimes also threefactor theory or abbreviated erg existence, relatedness and growth is the theories of human motivation. The erg word is derived from the first letters of each of these levels of needs. The erg theory states that human needs are difficult to predict and therefore cant follow a strict fivelevel.

Alderfers erg theory is closely related to another popular theory, maslows hierarchy of needs. Existence needs include physiological and material desires. The three categories proposed by alderfers erg theory are. Clayton alderfer reformulated maslows need hierarchy theory.

Erg theory is a theory in psychology proposed by clayton alderfer. Erg motivation theory alderfer employee motivation theories. The erg theory was developed between 1961 and 1978, during which the theorist empirically tested data to hone the theory s major tenets and published scholarly material, according to alderfer 1989. Contrary to abraham maslow s reasoning, clayton alderfer thinks that it is possible for people to regress down to a lower level even though their needs in this level have been satisfied before. This study utilized alderfers existence, relatedness, and growth erg theory of human needs as the basic framework to investigate consumer satisfaction and desires when choosing mobile valueadded services. The erg need theory developed by alderfer, condenses the five needs given by maslow into three needs. Alderfers erg theory is the extension of maslows needs hierarchy, wherein the maslows five needs are categorized into three categories, viz. Existence needs include all material and physiological desires e.